One of our most beloved clients, BBC, came to us with the challenge of rebranding elements of the network. With this project, we worked closely with their creative team to come up with a new color palette, typography, transitions, backgrounds, bumpers and more. Every detail complements the BBC imagery and redefined its aesthetics.
Every detail complements the BBC imagery and redefined its aesthetics.
We relied on geometric shapes and bold imagery to help the transitions on the network stand out, promoting different showtimes.
We used a distinct color palette that matches the look & feel of the BBC Entertainment network.