SERMO was developed to provide medical professionals a space to safely share cases, support each other, and improve their practices. Think social media for doctors. RAXO was asked to lead a rebranding initiative during the company’s merger with WorldOne, one of the primary research organizations for doctors worldwide. In taking on this challenge, RAXO successfully implemented a rebranding that preserved WorldOne’s elite brand profile while elegantly folding it into SERMO’s social network messaging.
A new unity.
While merging two brands, is important develop a new branding strategy that combines and represents this newborn entity and the values they stand for.
Talk real world medicine.
We created a complete new brand identity for SERMO, which covered everything from business cards to their Brand Story & Visual Guidelines manual.
Turning over a new leaf
Sleek new website.
Modern, clean design with friendly UX.
Each section on SERMO’s new website presents brand new imagery designed by our team.
A go-to place for health inquiries.
Share your story in SERMO’s online community and learn more about their values.