Disney Upfront 2023
Client
Disney
Date
© 2023
Categories
Campaign
PROJECT OVERVIEW
Celebrating the
magic once more
After the success that was Disney Upfront 2022 for both Disney and Raxo, we had the joy of collaborating again with the company for its Disney Upfront 2023 event, a gala that showcases and celebrates the many brands, shows, movies, characters and IPs that live under the vast, magical Disney umbrella.
The goal of the Upfront is to celebrate Disney’s distinctive, innovative approach to dynamic storytelling backed by technology. For this purpose, they were missing the visual compass and identity for the event, which included branding and brand guidelines, logo and key visuals, such as backgrounds, transitions and video assets.
Bringing
modernity to
a classic logo
We used Disney's iconic "D"
as the basis of our logo work for
Disney Advertising, guiding the
brand into its next visual chapter.
The Logo
Crystal clear
excellence
We used a crystal-like texture for our
3D logo work, giving a futuristic yet
timeless vibe to it - fitting to celebrate
the company's 100th anniversary.
Creativity and innovation
continue to be Disney's
cornerstone
ABOUT THE PROJECT
Our goal was to craft the brand's
visual storytelling for the event
ABOUT THE BRANDING
Branding a timeless
classic
We had to design the visual identity for the event as well as the brand guidelines to be used by the client to create even more stand-alone pieces, alongside several assets that would bring Disney Upfront 2023 to life.
Creatively, we wanted the
assets' look & feel premium,
elegant and classy yet
modern and interesting,
using a color palette of
predominantly gold tones,
mixed with blues and earthy tones.
typo
We used typographic
elements to tie everything up,
and the handling of the
negative space played a big
role in our designs as well.
Images
Keywords and taglines
complemented the imagery
in a seamless way.
OUR PROCESS
We wanted to celebrate Disney's 100th
anniversary the right way
ABOUT THE PROJECT
Disney's
Umbrella
The purpose of the Upfront is to celebrate Disney’s
distinctive, innovative approach to dynamic storytelling
backed by technology. We had to make sure that all of
the networks and characters that are part of the brand,
were featured and highlighted properly.
the Brands
We featured some of
the most iconic IPs from
Disney's vast roster.
OUR PROCESS
Getting Disney's
message across
Storytelling is what distinguishes Disney,
and this key message had to be conveyed
throughout the two-hours-plus presentation,
with the help of our branding efforts and
visual assets.
ABOUT THE VIDEO
PROJECT OVERVIEW
Bringing creativity up,
front and center
The main piece of the project was the main stage, we had to do a variety of static and animated pieces to be utilized to make the center stage and all of its screens shine and command attention. The task also included banners, posters, invitations, animations to fit various screens and presentations and 3D logo work for all the brands associated with Disney.
We also wanted the pieces to be very cinematic, so we used interesting angles to keep them visually appealing. We made individual character posters for this project alongside our digital pieces, and we also designed assets set to be giant prints of around 390 inches. Every network had to elaborate its own presentation and for this, they utilized our work as the blueprint in order for all of them be aligned and cohesive.
A new
milestone
Overall, our team worked on this for a three-month period and as this was our second round working on deliverables for an Upfront event, we were more than prepared and up for the challenge. We can't thank Disney Advertising enough for trusting in our team once again, and we look forward to many more creative collaborations in the future.
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