Hugo Boss project cover

Hugo Boss

Client

Hugo Boss

Date

© 2020

Categories

Branding - UX/UI - Strategy

Styling the stylish

Synonymous with class and elegance since 1924.

Hugo Boss logo

Introducing Separates

Separates was a new in-store tool introduced by the brand, allowing customers to digitally customize their BOSS look from head to toe.

About the project

Partnering with Coloredge, we provided a fully interactive touchscreen experience, featuring a responsive mannequin and social media/email integration.

This interactive experience let’s you customize your suit by combining different fits, sizes and colors of jackets and pants to best suit your body type.

Class & Elegance

Class & Elegance

Billboard 1Billboard 2Billboard 3

Step 1

Use the app to select the body type that best suits you.

Step 2

Explore the fit you want and start creating your one-of-a-kind look.

Step 3

Go through a variety of jackets, pants and color palettes until you find the one for you.

Creating the perfect fit

Select your size

Choose your fit

Create your look

Take it home

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