Hugo Boss project cover

Hugo Boss (02)

Client

Hugo Boss

Date

© 2020

Categories

Branding - UX/UI - Strategy

Styling the stylish

Synonymous with class and elegance since 1924.

Hugo Boss logo
01/

Introducing Separates

Separates was a new in-store tool introduced by the brand, allowing customers to digitally customize their BOSS look from head to toe.

The future of fashion

;

About the project

Partnering with Coloredge, we provided a fully interactive touchscreen experience, featuring a responsive mannequin and social media/email integration.

This interactive experience let’s you customize your suit by combining different fits, sizes and colors of jackets and pants to best suit your body type.

Class & Elegance

Class & Elegance

Hugo Boss • Fashion • Luxury • Class • Elegance • Sophistication • Hugo Boss • Fashion • Luxury • Class • Elegance • Sophistication • Hugo Boss • Fashion • Luxury • Class • Elegance • Sophistication • Hugo Boss • Fashion • Luxury • Class • Elegance • Sophistication • Hugo Boss • Fashion • Luxury • Class • Elegance • Sophistication • Hugo Boss • Fashion • Luxury • Class • Elegance • Sophistication • Hugo Boss • Fashion • Luxury • Class • Elegance • Sophistication • Hugo Boss • Fashion • Luxury • Class • Elegance • Sophistication • Hugo Boss • Fashion • Luxury • Class • Elegance • Sophistication • Hugo Boss • Fashion • Luxury • Class • Elegance • Sophistication • Hugo Boss • Fashion • Luxury • Class • Elegance • Sophistication • Hugo Boss • Fashion • Luxury • Class • Elegance • Sophistication • Hugo Boss • Fashion • Luxury • Class • Elegance • Sophistication • Hugo Boss • Fashion • Luxury • Class • Elegance • Sophistication • Hugo Boss • Fashion • Luxury • Class • Elegance • Sophistication • Hugo Boss • Fashion • Luxury • Class • Elegance • Sophistication • Hugo Boss • Fashion • Luxury • Class • Elegance • Sophistication • Hugo Boss • Fashion • Luxury • Class • Elegance • Sophistication •

Billboard 1Billboard 2Billboard 3

0

Step 1

Use the app to select the body type that best suits you.

0

Step 2

Explore the fit you want and start creating your one-of-a-kind look.

0

Step 3

Go through a variety of jackets, pants and color palettes until you find the one for you.

12.05.21

Creating the perfect fit

1

Select your size

2

Choose your fit

3

Create your look

4

Take it home


more projects

Back to work

Humanified AppHumanifiedColoredgeAD+D Culture UI/UX
Close Video Button