Hugo Boss (02)
Client
Hugo Boss
Date
© 2020
Categories
Branding - UX/UI - Strategy
Styling the stylish
Synonymous with class and elegance since 1924.
01/
Introducing Separates
Separates was a new in-store tool introduced by the brand, allowing customers to digitally customize their BOSS look from head to toe.
The future of fashion
About the project
Partnering with Coloredge, we provided a fully interactive touchscreen experience, featuring a responsive mannequin and social media/email integration.
This interactive experience let’s you customize your suit by combining different fits, sizes and colors of jackets and pants to best suit your body type.
Class & Elegance
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Step 1
Use the app to select the body type that best suits you.
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Step 2
Explore the fit you want and start creating your one-of-a-kind look.
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Step 3
Go through a variety of jackets, pants and color palettes until you find the one for you.
12.05.21
Creating the perfect fit
1
Select your size
2
Choose your fit
3
Create your look
4
Take it home
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