Humanified explainer video project cover

Humanified Explainer Video (02)

Client

Humanified

Date

© 2020

Categories

Branding - Social Media

Make a real difference

Humanified is the Social Media
*Impact Network

12.05.21

Digital Activism/

01/

Humanified empowers the everyday individual to embrace digital activism and make tangible changes in their own communities, one tap at a time.

Humanified • is
the Social Media
*Impact Network

Make a real difference

ABOUT THE PROJECT

Creating a Humanifier

When synthesizing Humanified in an animated video, the first step was to design how our potential user would look like.

About The Project

2020
Strategy - Branding - Animation
Character one
Character two
Character three
Character four
Character five
Character six

Make a real difference

The goal of Humanified is to inspire users to take action and encourage others to do the same on a daily basis.

→ ABOUT THE PROJECT

01/
+ Digital & Make it tangible

Is the Social Media
*Impact Network

ABOUT THE PROJECT

Breaking down the visuals

From storyboarding and conceptualizing to animation, our team brought this piece to life from scratch.

01/

The first step was to envision the story we wanted to tell.

Embracing Humanified app
Leaving phone in table

01/

Then, we started to create a draft of how it would look like visually.

12.05.21

Digital Activism

01

Key visual elements

02

Inspiring iconography

03

Branded color scheme

Humanified Flyers and Icons

→ ABOUT THE PROJECT

2020
Strategy - Branding - Animation
People
A Couple holding hands
Silence = death
Women protesting

Make a real difference

Humanified is a content-based social media network that allows users to amplify the causes they believe in and support their favorite non-profits through the app.

Buildings
Cat in window
Person cooking
Person playing sax
Couple dancing

Humanified • is the Social Media *Impact Network • Make a real change Humanified • is the Social Media *Impact Network • Make a real change Humanified • is the Social Media *Impact Network • Make a real change Humanified • is the Social Media *Impact Network • Make a real change Humanified • is the Social Media *Impact Network • Make a real change Humanified • is the Social Media *Impact Network • Make a real change Humanified • is the Social Media *Impact Network • Make a real change Humanified • is the Social Media *Impact Network • Make a real change Humanified • is the Social Media *Impact Network • Make a real change Humanified • is the Social Media *Impact Network • Make a real change Humanified • is the Social Media *Impact Network • Make a real change Humanified • is the Social Media *Impact Network • Make a real change Humanified • is the Social Media *Impact Network • Make a real change Humanified • is the Social Media *Impact Network • Make a real change Humanified • is the Social Media *Impact Network • Make a real change Humanified • is the Social Media *Impact Network • Make a real change Humanified • is the Social Media *Impact Network • Make a real change Humanified • is the Social Media *Impact Network • Make a real change

Watering plants
Thinking
Social media post


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