Add Culture UX/UI (02)
Client
Add Culture
Date
© 2021
Categories
UI/UX - Branding
Our seat at the table
Ad+d Culture is our answer to the problems
in today's advertising landscape.
ABOUT THE PROJECT
It’s time to give BIPOC creators the spotlight they rightfully deserve.
As they are key contributors to our culture and to the industry, this is our call to give BIPOC voices a seat at the table.
1
ABOUT THE PROJECT
Representation matters
2021
Amplifying • the voices that set the tone
Make a real differenceMake a real difference
ABOUT THE PROJECT
A space to speak up
Showcasing all POVs in
its editorial site
ABOUT THE PROJECT
Creativity with a purpose.
While developing this project, our team puts its skills, talents and unique approach into good use, creating a one-of-a-kind platform.
1
We created a place for fellow BIPOC creators to thrive.
Our approach
For this project, we used a minimal
yet elegant typography that would match the tone
of the content and its mission.
01/
For this project, modernity took the lead.
01/
We used dynamic graphic elements to give a cutting-edge vibe to the final result.
Designing Culture
Through templates and graphic elements,
we gave the content both visual variety and cohesiveness.
12.05.21
Digital Activity
02/
For the launch of the project, we also created a captivating video to showcase what Ad+d Culture is all about.
Ad+d Culture * BIPOC Creators * Diverse Voices * Setting the Tone * Advertising Ad+d Culture * BIPOC Creators * Diverse Voices * Setting the Tone * Advertising Ad+d Culture * BIPOC Creators * Diverse Voices * Setting the Tone * Advertising Ad+d Culture * BIPOC Creators * Diverse Voices * Setting the Tone * Advertising Ad+d Culture * BIPOC Creators * Diverse Voices * Setting the Tone * Advertising Ad+d Culture * BIPOC Creators * Diverse Voices * Setting the Tone * Advertising Ad+d Culture * BIPOC Creators * Diverse Voices * Setting the Tone * Advertising Ad+d Culture * BIPOC Creators * Diverse Voices * Setting the Tone * Advertising Ad+d Culture * BIPOC Creators * Diverse Voices * Setting the Tone * Advertising Ad+d Culture * BIPOC Creators * Diverse Voices * Setting the Tone * Advertising Ad+d Culture * BIPOC Creators * Diverse Voices * Setting the Tone * Advertising Ad+d Culture * BIPOC Creators * Diverse Voices * Setting the Tone * Advertising Ad+d Culture * BIPOC Creators * Diverse Voices * Setting the Tone * Advertising Ad+d Culture * BIPOC Creators * Diverse Voices * Setting the Tone * Advertising Ad+d Culture * BIPOC Creators * Diverse Voices * Setting the Tone * Advertising Ad+d Culture * BIPOC Creators * Diverse Voices * Setting the Tone * Advertising Ad+d Culture * BIPOC Creators * Diverse Voices * Setting the Tone * Advertising Ad+d Culture * BIPOC Creators * Diverse Voices * Setting the Tone * Advertising
01/
We wanted to tell the mission & vision of Ad+d Culture with this audiovisual piece.
01/
Accompanying the visuals, we used key phrases throughout the copy to embody the ethos of the project.
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