Cover

Add Culture UX/UI (02)

Client

Add Culture

Date

© 2021

Categories

UI/UX - Branding

Our seat at the table

Ad+d Culture is Raxo’s answer to the problems in today’s advertising landscape. Its goal is to amplify the diverse voices and creators that set the tone of our culture.

ABOUT THE PROJECT

It’s time to give BIPOC creators the spotlight they rightfully deserve.

As they are key contributors to our culture and to the industry, this is our call to give BIPOC voices a seat at the table.

Add Culture Website
Add Culture Website
Add Culture Website

1

ABOUT THE PROJECT

Representation matters

2021

Amplifying • the voices that set the tone

Make a real differenceMake a real difference

ABOUT THE PROJECT

A space to speak up

Showcasing all POVs in
its editorial site

ABOUT THE PROJECT

Creativity with a purpose.

While developing this project, our team puts its skills, talents and unique approach into good use, creating a one-of-a-kind platform.

Add Culture UX
Add Culture Graph

1

We created a place for fellow BIPOC creators to thrive.

Our approach

For this project, we used a minimal yet elegant typography that would match the tone of the content and its mission.

Add Culture Animations
Add Culture Animations
Add Culture Animations
Add Culture Animations
Add Culture Animations

01/

For this project, modernity took the lead.

01/

We used dynamic graphic elements to give a cutting-edge vibe to the final result.

Designing Culture

Through templates and graphic elements, we gave the content both visual variety and cohesiveness.

Add Culture Animation

12.05.21

Digital Activity

01/

For the launch of the project, we also created a captivating video to showcase what Ad+d Culture is all about.

Add Culture Animation

Ad+d Culture * BIPOC Creators * Diverse Voices * Setting the Tone * Advertising Ad+d Culture * BIPOC Creators * Diverse Voices * Setting the Tone * Advertising Ad+d Culture * BIPOC Creators * Diverse Voices * Setting the Tone * Advertising Ad+d Culture * BIPOC Creators * Diverse Voices * Setting the Tone * Advertising Ad+d Culture * BIPOC Creators * Diverse Voices * Setting the Tone * Advertising Ad+d Culture * BIPOC Creators * Diverse Voices * Setting the Tone * Advertising Ad+d Culture * BIPOC Creators * Diverse Voices * Setting the Tone * Advertising Ad+d Culture * BIPOC Creators * Diverse Voices * Setting the Tone * Advertising Ad+d Culture * BIPOC Creators * Diverse Voices * Setting the Tone * Advertising Ad+d Culture * BIPOC Creators * Diverse Voices * Setting the Tone * Advertising Ad+d Culture * BIPOC Creators * Diverse Voices * Setting the Tone * Advertising Ad+d Culture * BIPOC Creators * Diverse Voices * Setting the Tone * Advertising Ad+d Culture * BIPOC Creators * Diverse Voices * Setting the Tone * Advertising Ad+d Culture * BIPOC Creators * Diverse Voices * Setting the Tone * Advertising Ad+d Culture * BIPOC Creators * Diverse Voices * Setting the Tone * Advertising Ad+d Culture * BIPOC Creators * Diverse Voices * Setting the Tone * Advertising Ad+d Culture * BIPOC Creators * Diverse Voices * Setting the Tone * Advertising Ad+d Culture * BIPOC Creators * Diverse Voices * Setting the Tone * Advertising

01/

We wanted to tell the mission & vision of Ad+d Culture with this audiovisual piece.

01/

Accompanying the visuals, we used key phrases throughout the copy to embody the ethos of the project.


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Netflix FeaturesAD+D Culture UI/UXAmazon | @alexa99Rockefeller
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