Animation - Branding - UX/UI - Strategy
A SHORT BY RAXO
About the project
’Scenes From An Urban Sunset’ is a study in lighting that combines 2D and 3D animation. Using the city itself and its lighting as our main characters, we worked with original 2D handcrafted digital backgrounds as we integrated 3D assets throughout the composition, bringing our animated landscape to life through color and motion.
About the process
The first step was to be on the lookout for visual references where the mood or the "vibe" were the main theme of the video - exactly what we wanted to achieve, moving away from the traditional structure of beginning, middle and end. After we found our narrative and developed our storyboard, we crafted the flow of the piece through animatics.
The final result is a dynamic compendium of imagery that takes us on a colorful trip around the city.
A study in lighting that combines
2D and 3D animation.
Storyboarding was our starting point, here we designed our digital journey and we selected the urban locations we'd visit in the short.
Our animated journey took us from the depths of the subway tracks to the heights of the mountain top.
One of our main challenges was finding the right
coloring, as we used dusk and its color progression as
our obvious and natural inspiration.
Making each setting from the short come to life was a process that had various stages, from the 2D drafts to the full 3D animated pieces you see on the final product. We also wanted each background to be filled with color and details.
PROPS & VEHICLE SKETCHES
A city isn't a city without buildings, houses and all sort of vehicles and structures, and we wanted to include as much as we could.
Going from 2D to 3D and later on to animation was another roadblock we encountered. Getting our aesthetic right
was also important.
The modeling process
Animation & Compositing
Once we found our rhythm and pase, it all started to flow naturally. The animation made the whole idea come alive.
We aimed to design a visually striking film poster that would capture the essence of the movie and pique the interest of our audience.
The teaser stage
We wanted to create hype on social without giving away too much.