Amazon Alexa project thumbnail

Amazon | @alexa99 (07)

Client

Alexa

Date

© 2021

Categories

Branding - Social Media

BRANDING AND SOCIAL MEDIA CONTENT

Getting in tune with Alexa

Social Media Content

Getting in Tune with Alexa

Copywriting + Design + Animation

For this project, our team had the opportunity of developing social media content for Alexa, Amazon's go-to AI. The mission? Make Alexa the most helpful, most loved and most trusted personal assistant online through engaging, relevant, inclusive, useful and fun content.

Alexa, let's go to the Moon

/01

Brand Identity: Shapes

Social Media

/02

Brand Identity: Color Palette

Social Media

/03

Social Media Presence

Alexa

/04

Alexa POV

Alexa

About the project

Visual Balance was key

About the project

Social Media

Playful & Clever

Celebrate the great outdoors!
Alexa, tell me about Japantown in San Francisco
The sunrise cool breeze. Is there anything better?

Instagram Grid

2021
Branding - Strategy
Alexa dictionary
Alexa, what should I eat?
Alexa icons
Countdown to great content!
Alexa, help me with my New Year's Resolution
Alexa, I want to spoil my cat
Celebrate the great outdoors
How do I look?
Comic mirror

About the project

Brand Identity

Alexa - Amazon

“I’m a people person ✨, {not} 🌚 a person person”

CHALLENGESCHALLENGES

"Alexa, help me"

Alexa: Amazon's beloved personal assistant

About the project

Movement & Design

Playful & Clever

About the project

Social Media

Playful & Clever


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