Amazon | @alexa99 (07)
Client
Alexa
Date
© 2021
Categories
Branding - Social Media
BRANDING AND SOCIAL MEDIA CONTENT
Getting in tune with Alexa
Social Media Content
Getting in Tune with Alexa
Copywriting + Design + Animation
For this project, our team had the opportunity of developing social media content for Alexa, Amazon's go-to AI. The mission? Make Alexa the most helpful, most loved and most trusted personal assistant online through engaging, relevant, inclusive, useful and fun content.
A.I. that lives in the Cloud
Due to the fact that Alexa is an A.I. that lives in the Cloud and technically, she doesn't have a physical body, we had to figure out a way of including her and referencing her in our assets without actually using an Echo device. Her silhouettes were an important part of the brand identity we developed for this project.
/01
Brand Identity: Shapes
Social Media
/02
Brand Identity: Color Palette
Social Media
/03
Social Media Presence
Alexa
/04
Alexa POV
Alexa
About the project
Visual Balance was key
About the project
Social Media
Playful & Clever
Content Identity
Each month, we made sure all the assets for the content calendar worked together visually, thanks to the color palette of our brand identity.
Instagram Grid
About the project
Brand Identity
Alexa - Amazon
“I’m a people person ✨, {not} 🌚 a person person”
Challenges of this project
Grasping the unique tone, POV and purpose of Alexa, writing content worthy of her comedic skills while revamping the look & feel of her Instagram and her Twitter.
"Alexa, help me"
Alexa: Amazon's beloved personal assistant
About the project
Movement & Design
Playful & Clever
Alexa strives to be clever, relevant, and make the customer smile.
Alexa’s humor shines through 24/7 (especially her dad puns), but never at the expense of efficiency. Alexa is approachable, efficient, trustworthy, natural, and responsive. These unique personality characteristics make Alexa, Alexa. And we wanted to showcase all of this with our rebranding - how? Through 3 elements: Color treatment, graphic elements, and a mixture of photography and illustration.
About the project
Social Media
Playful & Clever
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