© Raxo 2023. All Rights Reserved
Disney
© 2022
Campaign
To infinity and beyond
ABOUT THE PROJECT
We worked on the Key Art Direction for Disney's Upfront 22, including branding (logo + color palette), animated assets, prints and key visuals.
Color Palette
Blues and grays took the lead.
The psychology of
the color blue
Calmness, serenity,
peacefulness, reliability.
The visuals
About the project
01/
Every piece of media shined.02/
All the components from the vast Disney universe had to coexist visually.Beyond digital
The production lasted less than two months and we generated more than 150 videos in total.
360 Branding
Our approach
This project was exhaustive but it truly paid off: we did animations of the main stage (13 screens in total), hero shots, lower thirds, transitions, backgrounds, title cards, loops and a lot of 3D particles’ miscellaneous.
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© Raxo 2023. All Rights Reserved