Disney Elevate project cover

Disney Upfront 2022

Client

Disney

Date

© 2022

Categories

Campaign

To infinity and beyond

A design fit to match
Disney's unrivaled magic

ABOUT THE PROJECT

A Magical Branding

We worked on the Key Art Direction for Disney's Upfront 22, including branding (logo + color palette), animated assets, prints and key visuals.

Making magic with Disney's Advertising Team

To infinity and beyondTo infinity and beyond

Color Palette

Blues and grays took the lead.

Blues are the warmest colors

The psychology of the color blue

Calmness, serenity, peacefulness, reliability.

The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here • The future of Disney is here •

The visuals

These silver, watery animations
were the main event of the project

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About the project

2022
Branding - Campaign
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01/

Every piece of media shined.

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All the components from the vast Disney universe had to coexist visually.

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Beyond digital

Taking over the streets and more

The production lasted less than two months and we generated more than 150 videos in total.

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360 Branding

Our work had to be translated into
physical assets and merchandise as well.

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On site

Flyers and banners were considered as well.

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The challenge: going from 2D to 3D simulations

;

Our approach

Keep 'em coming, Mickey!

This project was exhaustive but it truly paid off: we did animations of the main stage (13 screens in total), hero shots, lower thirds, transitions, backgrounds, title cards, loops and a lot of 3D particles’ miscellaneous.

We had to push ourselves to outdo ourselves and our own skill-set and keep delivering Disney-worthy assets for this one.


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