Disney Upfront 2022
Client
Disney
Date
© 2022
Categories
Campaign
To infinity and beyond
A design fit to match
Disney's unrivaled magic
ABOUT THE PROJECT
A Magical Branding
We worked on the Key Art Direction for Disney's Upfront 22, including branding (logo + color palette), animated assets, prints and key visuals.
Making magic
with Disney's
Advertising Team
Color Palette
Blues and grays took the lead.
Blues are the
warmest colors
The psychology of
the color blue.
Calmness, serenity,
peacefulness, reliability.
Calmness, serenity,
peacefulness, reliability.
The visuals
These silver, watery animations
were the main event of the project
About the project
Every piece of media shined.
All the components from the vast Disney universe had to coexist visually.
Beyond digital
Taking over the streets and more
The production lasted less than two months and we generated more than 150 videos in total.
360 Branding
Our work had to be translated into
physical assets and merchandise as well.
The challenge: going from 2D to 3D simulations
Our approach
Keep 'em coming, Mickey!
This project was exhaustive but it truly paid off: we did animations of the main stage (13 screens in total), hero shots, lower thirds, transitions, backgrounds, title cards, loops and a lot of 3D particles’ miscellaneous.
We had to push ourselves to outdo ourselves and our own skill-set and keep delivering Disney-worthy assets for this one.
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