To infinity and beyond
ABOUT THE PROJECT
We worked on the Key Art Direction for Disney's Upfront 22, including branding (logo + color palette), animated assets, prints and key visuals.
Blues and grays took the lead.
The psychology of
the color blue
About the project
01/Every piece of media shined.
02/All the components from the vast Disney universe had to coexist visually.
The production lasted less than two months and we generated more than 150 videos in total.
This project was exhaustive but it truly paid off: we did animations of the main stage (13 screens in total), hero shots, lower thirds, transitions, backgrounds, title cards, loops and a lot of 3D particles’ miscellaneous.