Disney Upfront 2024 Cover

A Seamless UX for
Smarter Ad Campaigns

Client

Disney

Date

© 2025

Categories

UX/UI - Web Design

ABOUT THE PROJECT

Designing Disney’s
Self-Serve Ad Platform

We partnered with Disney Advertising to design the homepage for Disney Campaign Manager— a self-serve platform that empowers users to build, manage, and launch their own ad campaigns across Disney’s full network of streaming platforms. From budgets to schedules, targeting to optimization, the tool offers advertisers total control—wrapped in a friendly, intuitive interface.
Our role was to create a homepage that felt clean, modern, and neutral enough to represent all of Disney’s IPs, while delivering a seamless user experience from first click to final conversion.

Deck image with the text Beyond Your Favorites
Deck image with the text Beyond Your Favorites
Deck image with the text Beyond Your Favorites
Deck image with the text Beyond Your Favorites
Deck image with the text Beyond Your Favorites

A UI that balances Clarity and Flexibility,
rooted in Ease of Use with Visual Impact

Deck image with the text Beyond Your Favorites
Deck image with the text Beyond Your Favorites
Deck image with the text Beyond Your Favorites

ABOUT
THE PROJECT

IPs are the highlight

Like scrolling
down but IRL

One Disney,
Many Doors

The challenge was to create a space that
felt welcoming to all advertisers—regardless
of which Disney brand they’re working with—
maintaining structure and sophistication,
while hosting their realm of IPs cohesively.

Save the date, Upfront 2024
Deck image with the text Beyond Your Favorites
Deck image with the text Beyond Your Favorites

One Platform.
One System.
Designed to Perform

From layout design and component systems to content strategy and UX flows, we built a homepage that’s as thoughtful as it is functional. Every decision was made with scale, clarity, and usability in mind—giving Disney a branded solution that empowers users to launch smarter, faster, and with confidence.

Deck image with the text Beyond Your Favorites

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