Arlosoul
Client
Arlosoul
Date
© 2024
Categories
Web Design / UX UI
Visual strategy 101
Turning Arlosoul's visual strategies into a seamless web design concept
Arlosoul's focuses on developing strategy gameplans for brands in a very visual way. They outline clients a hand-made roadmap for them to follow to achieve their goals. We used this premise as the catalyst for the concept of this project, crafting their web to emulate the look & feel of the moodboards the company creates.
About
the project
The UX/UI is our
roadmap
Our goal was to capture the essence of Arlosoul's presentations and integrate it into our web design, prioritizing functionality and effectiveness. It was essential that users could easily understand what Arlosoul does and how they do it.
About
the project
Digital elements with
a handwritten vibe
Readability & visual harmony were our guides for this project
The final result is a colorful site with a simple yet effective UX/UI that takes user inside Arlosoul's mission & vision as a company. We achieved our goals by implementing key changes like: restructuring the content and its flow, updating the font selection, refreshing the color scheme, and adding new graphic elements to make it more dynamic to the eye. Some of the graphic elements resemble the post-its used in many of the company's boards.
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