Disney Cannes 2025
Client
Disney
Date
© 2025
Categories
Branding
PROJECT OVERVIEW
Where Creativity
Meets the Riviera
For Cannes Lions, Disney Advertising brought its magic to the French Riviera through the Disney Suites—an exclusive space designed for storytelling, innovation, and meaningful connection. We partnered with them to craft the visual identity and
experience design for the Suites, merging Disney’s unmistakable charm with the relaxed elegance of the Côte d’Azur. The result was an environment that felt at once elevated, inviting, and deeply rooted in its iconic location.
Blend magic and
sophistication into
one seamless tide.
OUR VISION
Our designs embraced both Disney’s timeless identity and the breezy sophistication of the Riviera. We brought the Disney logo to the open sea, weaving in subtle curves inspired by ocean waves and sunlit shorelines. The result was a look & feel that felt grounded in Disney’s heritage yet effortlessly in tune with the coastal setting of Cannes. We anchored the palette in the deep,
cinematic blues of the sea, paired with warm, sun-kissed sands. These tones worked in harmony to create a visual language that was both fresh and timeless—rooted in the natural beauty of Cannes while remaining unmistakably Disney. Accents of white and pale gold added light and sparkle, evoking the glow of the Riviera sun on the water.
GRAPHIC SUITES
From logo to patterns, colors to atmosphere, every detail of the Disney Suites at Cannes Lions was designed to feel like an effortless conversation between place and brand. It was a celebration of creativity, connection, and the power of storytelling—brought to life in an intimate, elevated setting.
PATTERNS
Under the sea
The design system came alive through flowing, sea-inspired patterns that moved like currents across screens, walls, and printed pieces. These abstract shapes brought a sense of movement and calm, echoing both the Mediterranean waters and the rhythm of Disney’s storytelling.
THE LOGO
A Logo Shaped by
Story and Shore
We used Disney's iconic "D" as the basis of our logo work for Disney Advertising, guiding the brand into its next visual chapter. We used Disney's iconic "D" as the basis of our logo work for Disney Advertising, guiding the brand into its next visual chapter.
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