Humanified Cover

Humanified (02)

Client

Raxo

Date

© 2020

Categories

Branding - Technology - UX/UI

Make a real difference

Humanified • is the Social
Media *Impact Network

12.05.21

Digital Activism/

01/

Humanified empowers the everyday individual to embrace digital activism and make tangible changes in their own communities, one tap at a time.

Posters

Impact Network

ABOUT THE PROJECT

Is the Social Media *Impact Network

Humanified is a content-based social media network that allows users to amplify the causes they believe in and support their favorite non-profits through the app.

→ ABOUT THE PROJECT

01/
Creating inspiring content that tells the story of Humanified and gets the attention of fellow good-doers, charities, activists and organizations.

Is the Social Media
*Impact Network

Humanified logo grid
01/

Creating inspiring imagery

For this logo, our team played around with the letter ‘H’ as starting point and main symbol of Humanified; the circles symbolize “Humanifiers”, the users of the app, reaching out to help each other.

Our work

The intention of Humanified is to inspire users to take action and inspire others to do the same. We used dynamic graphic elements and the chosen color palette to achieve this message.

(00)

About the project

Since Humanfied is the way of the future, selecting typography that is modern, simple and aesthetically pleasing was a priority.

Humanified Typography

Humanified • is
the Social Media
*Impact Network

Make a real difference
Humanified Color

(00)

About the project

We used a variety of dynamic, colorful symbols to build the visual identity of the app in a cohesive yet light way.

Humanified Flyers and Icons
Make Change Happen

Humanified • is the SocialMedia *Impact Network • Make a real change - Humanified • is the SocialMedia *Impact Network • Make a real change - Humanified • is the SocialMedia *Impact Network • Make a real change - Humanified • is the SocialMedia *Impact Network • Make a real change - Humanified • is the SocialMedia *Impact Network • Make a real change - Humanified • is the SocialMedia *Impact Network • Make a real change - Humanified • is the SocialMedia *Impact Network • Make a real change - Humanified • is the SocialMedia *Impact Network • Make a real change - Humanified • is the SocialMedia *Impact Network • Make a real change - Humanified • is the SocialMedia *Impact Network • Make a real change - Humanified • is the SocialMedia *Impact Network • Make a real change - Humanified • is the SocialMedia *Impact Network • Make a real change - Humanified • is the SocialMedia *Impact Network • Make a real change - Humanified • is the SocialMedia *Impact Network • Make a real change - Humanified • is the SocialMedia *Impact Network • Make a real change - Humanified • is the SocialMedia *Impact Network • Make a real change - Humanified • is the SocialMedia *Impact Network • Make a real change - Humanified • is the SocialMedia *Impact Network • Make a real change

Movement

Our approach

While developing the app, we also focused on creating content for social media channels outside of Humanified, in order to build a digital community (and presence) before our launch, preparing the groundwork for our next big step.

→ ABOUT THE PROJECT

01/
Creating inspiring content that tells the story of Humanified and gets the attention of fellow good-doers, charities, activists and organizations.

Is the Social Media
*Impact Network

Women
Wall
Action
Humanified Social animated

Showcasing
the many features
of Humanified

The challenge: creating visually, engaging, accurate representations of what the Humanified app can do.

Taking action now

ABOUT THE PROJECT

2020
UX/UI - Animation - Strategy
Humanified search
Beta
humanified transitions

Our process

Through the form of illustrations, we created visuals and animations that showcased what Humanified is, its mission, features and overall concept, inspiring potential new users to join its community.

01/

Once they join Humanified, users will be able to support existing causes or create new ones, building momentum and actioning change in the real world.

Girl sitting in couch

01/

In order to facilitate digital activism, users will also be able to make donations through the app and contact non-profits nearby.

Scrolling through app

01

ABOUT THE PROJECT

MAKE THE DIFFERENCE

2021

Humanified icons


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