Raxo - Humanified (02)
Client
Raxo
Date
© 2020
Categories
Make a real difference
Humanified • is the Social
Media *Impact Network
12.05.21
Digital Activism/
01/
Humanified empowers the everyday individual to embrace digital activism and make tangible changes in their own communities, one tap at a time.
Impact Network
ABOUT THE PROJECT
Is the Social Media *Impact Network
Humanified is a content-based social media network that allows users to amplify the causes they believe in and support their favorite non-profits through the app.
→ ABOUT THE PROJECT
01/
Creating inspiring content that tells the story of Humanified and gets the attention of fellow good-doers, charities, activists and organizations.
Is the Social Media
*Impact Network
Creating inspiring imagery
For this logo, our team played around with the letter ‘H’ as starting point and main symbol of Humanified; the circles symbolize “Humanifiers”, the users of the app, reaching out to help each other.
Our work
The intention of Humanified is to inspire users to take action and inspire others to do the same. We used dynamic graphic elements and the chosen color palette to achieve this message.
(00)
About the project
Since Humanfied is the way of the future, selecting typography that is modern, simple and aesthetically pleasing was a priority.
Humanified • is
the Social Media
*Impact Network
(00)
About the project
We used a variety of dynamic, colorful symbols to build the visual identity of the app in a cohesive yet light way.
Humanified • is the SocialMedia *Impact Network • Make a real change Humanified • is the SocialMedia *Impact Network • Make a real change Humanified • is the SocialMedia *Impact Network • Make a real change Humanified • is the SocialMedia *Impact Network • Make a real change Humanified • is the SocialMedia *Impact Network • Make a real change Humanified • is the SocialMedia *Impact Network • Make a real change Humanified • is the SocialMedia *Impact Network • Make a real change Humanified • is the SocialMedia *Impact Network • Make a real change Humanified • is the SocialMedia *Impact Network • Make a real change Humanified • is the SocialMedia *Impact Network • Make a real change Humanified • is the SocialMedia *Impact Network • Make a real change Humanified • is the SocialMedia *Impact Network • Make a real change Humanified • is the SocialMedia *Impact Network • Make a real change Humanified • is the SocialMedia *Impact Network • Make a real change Humanified • is the SocialMedia *Impact Network • Make a real change Humanified • is the SocialMedia *Impact Network • Make a real change Humanified • is the SocialMedia *Impact Network • Make a real change Humanified • is the SocialMedia *Impact Network • Make a real change
Our approach
While developing the app, we also focused on creating content for social media channels outside of Humanified, in order to build a digital community (and presence) before our launch, preparing the groundwork for our next big step.
→ ABOUT THE PROJECT
01/
Creating inspiring content that tells the story of Humanified and gets the attention of fellow good-doers, charities, activists and organizations.
Is the Social Media
*Impact Network
Showcasing
the many features
of Humanified
The challenge: creating visually, engaging, accurate representations of what the Humanified app can do.
Taking action now
ABOUT THE PROJECT
Our process
Through the form of illustrations, we created visuals and animations that showcased what Humanified is, its mission, features and overall concept, inspiring potential new users to join its community.
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Once they join Humanified, users will be able to support existing causes or create new ones, building momentum and actioning change in the real world.
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In order to facilitate digital activism, users will also be able to make donations through the app and contact non-profits nearby.
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ABOUT THE PROJECT
MAKE THE DIFFERENCE
2021
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