Disney Advertising: Tech &
Data Showcase
Client
Disney
Date
© 2023
Categories
Campaign
ABOUT THE PROJECT
Disney's tech-savviness
As Disney prepared to host the company's third annual Tech & Data Showcase, they approached us to help them build a proper branding for it alongside key visuals and video assets for the occasion. The event consisted of a multi-faceted production shot across key creative and studio locations, followed by a live Q&A.
The main challenge was developing a branding and look & feel that properly represents the theme of the event while showcasing the breadth and depth of Disney's technology and data innovation. The branding strategy for the project included logo, key visuals for various assets and presentations, and a main video that would serve as the opening of the event.
Tomorrow is today
The heart & soul of the event was the main stage, for which we developed a dynamic & inspiring video that would set the mood for the gala.
ABOUT THE PROJECT
OUR PROCESS
Using branding
as a positioning tool
For us it was really important for the
branding to be cohesive across all
applications, which was achieved
through our visual language.
For the branding, we first had to choose a font and a color palette to match what we wanted to convey through our designs: loyalty, peacefulness, friendly, modern & inviting.
Through a mixture of golds, blues and earth tones - combined with dot-like symbols to represent the digital aspect - we wanted to connect Disney's heart with the tech side, using said color scheme and graphic elements as tools.
Project Overview
Pushing Forward Together
Disney’s tech & data positioning
is focused on presenting “solutions
that are driving real results
for brands today”.
Key talking points
The Acceleration
Of Cross-Screen
Insights
Rapid Adoption Of
Disney’s Audience
Graph & Clean
Room Technology
First-Party
Measurement Of
The Future
Access Through
Automation
PROJECT OVERVIEW
Another Disney
x Raxo success
Overall, our work was responsible for kicking off the event the right way. The pieces had to be dynamic, bold, visually appealing but also heartfelt and inspiring, which was accomplished. Our research process was vital.
The fact that we weren't
afraid to dive right into
Disney's tech multiverse
and we connected with the
brand's message it's what
made our branding efforts
successful, bringing the event
to life through our designs.
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