Disney Upfront 2024
Client
Disney
Date
© 2024
Categories
Campaign
A MAGICAL PAIRING
Unified Visions: Building Disney's
Upfront Success Together
After successfully collaborating on two Disney Upfront events, the Disney Advertising team
approached us again to work on the art direction and theme selection for the project. We were
challenged with showcasing Disney's diverse IPs in a manner that would mirror the appearance and
atmosphere of a streaming platform. Our vision was to bring the digital world into a physical environment.
Characters & shows go front & center as we kept the focus
on the most important thing for the brand: its content.
Content is king
ABOUT
THE PROJECT
IPs are the highlight
Like scrolling
down but IRL
We envisioned the content to be displayed through the brand’s digital platforms - which were the focus of the event. The overall vibe of the key visual we designed have a "thumbnail vibe", giving viewers a sense of familiarity to the company’s existing platforms.
ABOUT
THE PROJECT
Premium yet approachable
Variety
& Versatility
We wanted every individual piece to showcase Disney's value as a brand, which was achieved through our art direction.
We used crystal textures for the tiles presenting the content and added gold edges to the assets to enhance them and add volume and three-dimensionality. We produced: visuals for the main stage, prints, digital invitations, a landing page, and social media assets.
Keep the magic
coming
We are no strangers to crafting these types of assets for Disney Advertising. While we've been presented with this challenge three times now, we always have fun finding new visual roads and we know what matters the most: showcasing Disney's versatility & variety through their content and the iconic IPs that live under their umbrella - they are the starts of the show.
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