For the release of BBC Worldwide’s London Calling, we at Raxo were granted the opportunity to create title sequences and motion graphics sequences that left the viewers anticipating the premiere of shows like The Musketeers and new seasons of shows like Luther and the announcement of a marathon for Sherlock.
Design. Branding. Animation. Motion Graphics
You want your audience to see you coming from a living room away, and with these graphics, everybody knew exactly what was to come.
Highlighting programming that is soon to premiere is one of the most common ways to advertise media. With these Endboards we were able to dynamically display the upcoming programming which was then broadcast throughout Latin America.
Our goal was to create an aesthetic that would transport fans to an abstract London through a minimalistic design, while helping them connect to their audience on a deeper level.
Timing is Everything
For fans of the BBC in Latin America, it was paramount that the premiere date of the highlighted shows was as clear and appealing as possible.