Add Culture
Client
Add Culture
Date
© 2021
Categories
Branding - Technology - UX-UI, Web Development
Our seat at the table
Amplifying the voices that set
the tone in the advertisement world.
Ad+d Culture is Raxo’s call to the ad world to give BIPOC creators the seat at the table they rightfully deserve, as key contributors to our culture and to the industry.
ABOUT THE PROJECT
Creativity with a purpose
With Ad+d Culture, our team used its skills, talents and diverse POVs into good use, creating a platform for fellow BIPOC creators to thrive.
About the project
For this project, we used a minimal yet elegant typography that would match the tone of the content and its mission.
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ABOUT
THE PROJECT
01/
+ Digital & Make it tangible
Amplifying the voices that set the tone
ABOUT THE PROJECT
For this project, modernity takes the lead, with dynamic graphic elements giving a cutting-edge vibe to the final result.
Amplifying the voices that set the tone * BIPOC & Diverse creators * A seat at the table Amplifying the voices that set the tone * BIPOC & Diverse creators * A seat at the table Amplifying the voices that set the tone * BIPOC & Diverse creators * A seat at the table Amplifying the voices that set the tone * BIPOC & Diverse creators * A seat at the table Amplifying the voices that set the tone * BIPOC & Diverse creators * A seat at the table Amplifying the voices that set the tone * BIPOC & Diverse creators * A seat at the table Amplifying the voices that set the tone * BIPOC & Diverse creators * A seat at the table Amplifying the voices that set the tone * BIPOC & Diverse creators * A seat at the table Amplifying the voices that set the tone * BIPOC & Diverse creators * A seat at the table Amplifying the voices that set the tone * BIPOC & Diverse creators * A seat at the table Amplifying the voices that set the tone * BIPOC & Diverse creators * A seat at the table Amplifying the voices that set the tone * BIPOC & Diverse creators * A seat at the table Amplifying the voices that set the tone * BIPOC & Diverse creators * A seat at the table Amplifying the voices that set the tone * BIPOC & Diverse creators * A seat at the table Amplifying the voices that set the tone * BIPOC & Diverse creators * A seat at the table Amplifying the voices that set the tone * BIPOC & Diverse creators * A seat at the table Amplifying the voices that set the tone * BIPOC & Diverse creators * A seat at the table Amplifying the voices that set the tone * BIPOC & Diverse creators * A seat at the table
Our approach
Ad+ding culture through our
editorial site and our social feeds.
Through templates and graphic elements, we gave the content visual variety and cohesiveness.
Designing Ad-d Culture’s voice
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ABOUT
THE PROJECT
01/
+ Digital & Make it tangible
Amplifying the voices that set the tone
Ad+ding Culture
Our goal
We created an audiovisual animated piece to accompany both the launch of our editorial site, as well as its social feeds. We wanted to tell the mission of Ad+d Culture through this video.
The graphic elements from the templates and the design of the site were present.
Accompanying the visuals, we added key phrases throughout the copy to embody the ethos of the project.
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