Add Culture Cover

Add Culture (02)

Client

Add Culture

Date

© 2021

Categories

Branding - Technology - UI-UX - Web Development

Our seat at the table

Amplifying the voices that set the tone in the advertisement world.

12.05.21

Digital Activism/

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Ad+d Culture is Raxo’s call to the ad world to give BIPOC creators the seat at the table they rightfully deserve, as key contributors to our culture and to the industry.

ABOUT THE PROJECT

Creativity with a purpose

With Ad+d Culture, our team used its skills, talents and diverse POVs into good use, creating a platform for fellow BIPOC creators to thrive.

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About the project

For this project, we used a minimal yet elegant typography that would match the tone of the content and its mission.

Add Culture branding typography


ABOUT
THE PROJECT

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+ Digital & Make it tangible

Amplifying the voices that set the tone

Add Culture animation

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ABOUT THE PROJECT

For this project, modernity takes the lead, with dynamic graphic elements giving a cutting-edge vibe to the final result.

Amplifying the voices that set the tone * BIPOC & Diverse creators * A seat at the table - Amplifying the voices that set the tone * BIPOC & Diverse creators * A seat at the table - Amplifying the voices that set the tone * BIPOC & Diverse creators * A seat at the table - Amplifying the voices that set the tone * BIPOC & Diverse creators * A seat at the table - Amplifying the voices that set the tone * BIPOC & Diverse creators * A seat at the table - Amplifying the voices that set the tone * BIPOC & Diverse creators * A seat at the table - Amplifying the voices that set the tone * BIPOC & Diverse creators * A seat at the table - Amplifying the voices that set the tone * BIPOC & Diverse creators * A seat at the table - Amplifying the voices that set the tone * BIPOC & Diverse creators * A seat at the table - Amplifying the voices that set the tone * BIPOC & Diverse creators * A seat at the table - Amplifying the voices that set the tone * BIPOC & Diverse creators * A seat at the table - Amplifying the voices that set the tone * BIPOC & Diverse creators * A seat at the table - Amplifying the voices that set the tone * BIPOC & Diverse creators * A seat at the table - Amplifying the voices that set the tone * BIPOC & Diverse creators * A seat at the table - Amplifying the voices that set the tone * BIPOC & Diverse creators * A seat at the table - Amplifying the voices that set the tone * BIPOC & Diverse creators * A seat at the table - Amplifying the voices that set the tone * BIPOC & Diverse creators * A seat at the table - Amplifying the voices that set the tone * BIPOC & Diverse creators * A seat at the table

Our approach

Ad+ding culture through our editorial site and our social feeds.

Add Culture animation

Through templates and graphic elements, we gave the content visual variety and cohesiveness.

Designing Ad-d Culture’s voice

Grid Preview


ABOUT
THE PROJECT

01/
+ Digital & Make it tangible

Amplifying the voices that set the tone

Ad+d Culture Animation

Ad+ding Culture

Our goal

We created an audiovisual animated piece to accompany both the launch of our editorial site, as well as its social feeds. We wanted to tell the mission of Ad+d Culture through this video.

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The graphic elements from the templates and the design of the site were present.

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Accompanying the visuals, we added key phrases throughout the copy to embody the ethos of the project.

Add Culture are failing


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